Here's another "creative" method
of offline marketing
that will take
some effort on
your part
.... but no cash outlay.
Volunteer
as a speaker for various business, educational,
or other
organizations. This
is a great way to reach a targeted audience
and brand yourself as an expert in their eyes.
Groups like
your local
Chamber Of Commerce, PTA, Garden Club,
Hunt Club, Single Parents, Home
Owner's Association,
VFW, Church, Little League, Soccer Club, Kiwana's, VFW, American
Legion, Moose
Lodge, Alumni Association, etc. hold meetings where
they frequently need speakers. Do
some research
and find
out all
such groups in your area then contact
them to volunteer your services
as a speaker.
You'll
have to do some work to prepare a talk
pertinent in subject matter to their interest
.... of course. But
the event itself as well as
the contacts you'll make create a great networking opportunity
for you.
People will
be curious about what
you do. The
host will obviously introduce
you before you speak and include a little about "who you
are". Just make friends and share as appropriate
when appropriate.
This
is more about branding yourself in
the community and
reaching large groups while doing it.
An added
benefit of this method is the opportunity to
hone your presentation/communication skills and practice simple networking.
I don't
suggest setting up any kind
of display
of your
"wares" ....
but you certainly may have some type of
momento made available to the guests. Perhaps
something like
mugs, pens, refrigerator magnets, and such with your logo and website
url. Maybe even a "gift basket" or
2 as a
door prize .... donated by you of
course .... with your business card inside.
Just be subtle not obvious.
Of course do have
plenty of business
cards to share IF
asked. Don't
force them on anyone but be
prepared. The point is just to
gain visibilty .... network .... make contacts .... and
DEFINITELY follow-up afterward.
Another related tip is to be sure that any
write-up of the event for local print media includes not only your name as guest speaker .... but something like your website
url for curious readers also.
Michael Lemm is the
author of the Best MLM
Resources Blog where you can get more MLM tips,
wit, and
wisdom [ http://Best-MLM-Resources.blogspot.com ]. You
should also read the
ebook Michael rates as his #1 recommended resource .... [
http://www.FreedomFire.therenegadenetworkmarketer.com/ ]