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The Kirby vacuum cleaner, along with the Rainbow vacuum and the Thermax vacuum were instrumental in changing the way people in American clean their carpets. In the old days before the vacuum cleaner was invented, people had several different ways to get their rugs clean. Remember the old rug beaters?

A rug beater was very simple to use. All you had to do was take your dirty old rug outside and hang it on some suitable length of rope or wire. Generally, you would find that everyone used the clothes line. If you are under 30 years old you may be scratching your head and saying to yourself, "what's a clothes line?".

A clothes line was simply a small rope strung out between two poles or posts. It was then used to hang wet clothes on, in an orderly fashion, in the hopes that the cloudly overcast would go away and let some of the bright sunshine in on your wet clothes. Hanging wet clothes out on a clothes line was also used to control the weather in some regions of the country. If your city had been experiencing a drought, all you had to do was let the laundry get almost dry and it was a sure fire way to make it rain.

Back to the dirty rug. After hanging your diry rug on the clothes line (remember, the Kirby vacuum cleaner hadn't been invented yet) you simply take your son's old baseball bat and beat the dickens out of the rug. Seemly endless clouds of dust will appear and cover you and every thing in your back yard with black powder. At this point you need to hang some wet clothes on the clothes line so that at least you will get a shower to settle the dust. Which, now that I think about it would solve your dirty rug problem too.

posted by escs  # 10:15 PM 0 comments

Canada is one of the celebrated countries of the world. The second largest country in the world has unique blend of French-English culture. With plenty of worth watching cities, the country is not densely populated. The cities of Canada have their own magnificence and grandeur that magnetizes people round the globe.

The Land of Provinces

The vast area of the country along with variation in flora and fauna varies in other attractions too. The different provinces have the aura that leaves no visitor from getting beguiled. They vary in not just flora and fauna but also the culture and other temptations.

The capital city of Canada Toronto has any and everything. Where on one hand the city is the home for the longest street in the world- the Yonge Street, on the other hand it has the 1815 foot tall CN tower that is well known to be the tallest free standing structure in the world. This isnt all. The visitors also take delight in the ravishing and enticing antiques displayed at the Sigmund Samuel Canadian Gallery and the eternal tourist destination-the Royal Canadian Museum.

The Prince Edward Island, the smallest province enthralls the visitors with its scenic splendor. The place is blessed not just with beautiful landscapes, sandstone cliffs on its southern coast but also sparkling green fields in the interior, crystal blue beach water of the sandy beaches around the coastline.

New Brunswick that is rooted in the French tradition s rich in seafood and fishing. The place has nestled the largest and busy town of Saint John that reminds of the history of the province.

Fishing and hunting are adored in the Newfoundland region too. It is the largest of the Atlantic Province that has the eleventh century Viking outpost as its outstanding attraction.

The New Scotland or Nova Scotia smells of Scotland as well as French fragrance. The amalgamation is also of the contemporary and the archaic structures like from the nineteenth century historic buildings there are exclusive latest shopping malls, apartments, hotels etc.

The British Columbia province is distinctively bifurcated into the lush green forests and the dry and arid region.

The Quebec province and the Quebec City have a lot to treat the visitors. The Montreal region of the Quebec province has special seasonal festivals. The winter season is a host to the La Fete des Neiges festival; the summers welcome all the Jazz and opera lovers with its Montreal International Music Competition and the International Opera Festival respectively. The Festival Internationale de Nouvelle Danse and the International film festival add to the beauty of autumn season. The Quebec City that is the capital of the Quebec Province is quite significant from the perspective of trade and commerce and its noteworthy historical buildings.

To hail all the golf, tennis, baseball and soccer lovers, the third largest city of Canada - Vancouver has more than numerous golf courses, tennis courts, baseball and soccer fields. The city has an exotic forty storey Harbor Center climbing up at which one can gaze at the Gastown (a renowned tourist spot) and Chinatown (the blooming Chinese community of Vancouver). For the children as well as the adults there is Stanley Park Zoo that is nestled in a thousand acre Stanley Park.

If Canada happens to be your holiday destination in the first two weeks of July, not to miss is the Calgary Stampede i.e. the Greatest Outdoor Show on Earth. This show has worldwide popularity that fetches innumerable tourists to Calgary.

Last but not the least are the Canadian Rockies- the Rocky Mountains on the edge between Alberta and British Columbia, the 4200 square mile Jasper National Park and the first national park of Canada i.e. the Banff National Park.

Canada is the place where sports never say die. The country is known for its water sports like canoeing, sailing and so forth. Apart from these there is the national game of Canada- Lacrosse, the Canadians adorable game of Hockey, Basket ball and the like.

The moment Canada ranks first on your dream destinations, just collect little information about the weather of the place that varies with the provinces there. For instance, the Quebec and provinces adjacent to it have hot and humid summers with cold winters. But the Northwest Canadian Territories are different with short cool summers and long cool winters. However, the concoction or fusion of diverse cultures and climate, picturesque attractions, cuisine, language, people etc. make Canada what it is- a place worth loving and visiting.

posted by escs  # 4:22 PM 0 comments

How effective are the messages that YOU leave for your prospects? Your prospects form an opinion about you and your company every time you contact them. In fact, the messages you leave on their voicemail or e-mail may be a determining factor in their decision to call you back and consider doing business with you. So make a good impression!

The Voicemail Message

Recently, I had the experience of shopping for a car. Unfortunately, I didnt have the pleasure of buying one. Although I knew the exact car I wanted and was ready to buy, not one car salesperson was willing to give me any personal attention.

To begin, I followed a get a quote tool that was available online and filled in exactly what I wanted in my next car: the type, the color, the features, and even additional comments. I couldnt have made it much easier for a car salesperson to sell me a car that I already knew I wanted.

With the five requests that I sent online to different car dealerships in my area, I received five phone calls within 12 hours of my request. All of them went directly to my voicemail.

Here is the basic script to four of the messages I received:

Hello, this is (insert name of salesperson) calling from (insert name of car dealership). Please call me back at (insert telephone number that I have yet to call).

BOOORING! And talk about impersonal! Did they even read my request? Do they even know what kind of car I am interested in?

When a prospect goes out of their way to contact you in regards to a sale, the last thing you want to do is leave them an impersonal or automated message!

Whats the purpose of a voicemail message?

There is only one objective to leaving a voicemail: get them to call you back. Be creative! Use humor! Show them you are different from the competition!

Distinguishing yourself from others DOES NOT mean telling your prospects how great and wonderful you and your company are. DONT tell them that your company is the biggest, the best, that it always puts the customer first, has a 99.6 percent customer satisfaction rate, was the first to do something, or how long youve been in business and how many awards your company has won. In fact, dont tell them ANYTHING remotely similar to anything on that list!

True Story: While attending college at Bowling Green State University I made a significant observation: all seven pizza companies in town printed voted #1 pizza in town right on their pizza box. Why? The same reason you tell your customers how great you arebecause you think people actually care.

How do you differentiate yourself from the competition?

Your prospects know what they like and what they want. They dont want to dance around with you or play games. They want to be treated like an important customer and not like the next sale towards quota.

So try leaving a message that is actually to the point. Try to sound like a human being and not a salesperson. Leave a message of value, where you tell your prospect something they might actually want to know. This will entice them to return your call. (Want more examples? Send a blank e-mail to voicemail@tomrichard.com)

The e-mail message

After sending in my online quote requests for a car, I also received an automated e-mail. I know that youve probably received one sometime in your life, too. Theyre easy to spot as soon as you open the message: a letter full of misspellings, asterisks and exclamation points; sent from a nameless person promising to give you an incredible deal on a sale.

These types of e-mails almost always end up in the trash folder. Why? Because theyre garbage, and you know it! So, why are you using this garbage to reach your prospects?

Voicemails and e-mails should always be sent personally from a real human being, with the intention of creating a relationship with your prospect. Get to know your prospect so you will understand them and discover their motivation for their interest. When you know why they are interested, you will find out how they will make the decision of whether or nor to buy from you.

Be persistent!

Although all five dealerships reached out to me within the first 24 hours of my inquiry, not one person has followed up with me since then (with the exception of automated e-mail blasts, like I mentioned).

A clear and simple way to separate yourself from the competition is to be pleasantly persistent with your follow-up. You are NOT creating a favorable impression with a prospect if you cant take the time to contact them on a personal level after your first attempt.

When I sent out my initial online inquiries, I was ready to buy a car. I took the first step to contact five different car dealerships in my area. However, the impersonal and ineffective follow-ups of these dealerships have reminded me of why I dont like purchasing a car, and now I am considering keeping my old one.

I didnt make the sales process difficult, the follow-up system of the car dealerships did!

So consider this: is your follow-up system killing your chance of making sales? Do you send messages to your prospects? Are they personal? Are they effective? Remember, the point of the follow-up is to establish a relationship that will eventually lead to a sale. So be personal, be persistent, and be happy youre changing a prospect into a customer!

posted by escs  # 2:37 PM 0 comments